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Channel: Brand Storytelling – Truly Deeply – Brand Agency Melbourne
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Do marketers tell stories or do they deceive?

Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and...

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The Instagram Handbook for Brands

Instagram has just published a handbook to help brands inspire and connect with their audiences. The book explores how businesses effectively use Instagram to engage with their communities by bringing...

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Brand Storytelling should evolve not stall

Wine brands are the masters of storytelling – reclaim it! Last weekend The Age newspaper ran an article by Ralph Kyte-Powell advocating that wineries are rediscovering the value of a great story and a...

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Guinness: The art of brand storytelling

My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you...

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The ‘Real’ Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple...

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St Patrick’s Day brand storytelling

For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating,...

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GUINNESS engages rugby fans with emotive ‘Made of More’ inspirational stories

It’s rugby season, it’s the year of Yes Equality and the best brand in the world :), Guinness have launched their most compelling and relevant campaign to date and that’s a big statement. The brand...

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Good things happen when brands deliver on their promises

Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if...

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AAMI risk offending at least half the population with their latest brand...

The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very...

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Quotes on Shit – Creative inspiration for design sake

NYC design pair Jessica Walsh and Timothy Goodman combine to create this ripping side project. They describe what they’ve created as: “We all use so much shit. We collect shit, buy shit, steal shit,...

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The Stay Together Campaign injects genuine emotion into Skype’s communication

Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with...

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Image may be NSFW.
Clik here to view.

Do marketers tell stories or do they deceive?

Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and...

View Article

Image may be NSFW.
Clik here to view.

The Instagram Handbook for Brands

Instagram has just published a handbook to help brands inspire and connect with their audiences. The book explores how businesses effectively use Instagram to engage with their communities by bringing...

View Article


Image may be NSFW.
Clik here to view.

Brand Storytelling should evolve not stall

Wine brands are the masters of storytelling – reclaim it! Last weekend The Age newspaper ran an article by Ralph Kyte-Powell advocating that wineries are rediscovering the value of a great story and a...

View Article

Image may be NSFW.
Clik here to view.

Guinness: The art of brand storytelling

My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you...

View Article


Image may be NSFW.
Clik here to view.

The 'Real' Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple...

View Article

St Patrick's Day brand storytelling

For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating,...

View Article


Image may be NSFW.
Clik here to view.

GUINNESS engages rugby fans with emotive 'Made of More' inspirational stories

It’s rugby season, it’s the year of Yes Equality and the best brand in the world :), Guinness have launched their most compelling and relevant campaign to date and that’s a big statement. The brand...

View Article

Image may be NSFW.
Clik here to view.

Good things happen when brands deliver on their promises

Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if...

View Article

Image may be NSFW.
Clik here to view.

AAMI risk offending at least half the population with their latest brand...

The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very...

View Article
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