Do marketers tell stories or do they deceive?
Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and...
View ArticleThe Instagram Handbook for Brands
Instagram has just published a handbook to help brands inspire and connect with their audiences. The book explores how businesses effectively use Instagram to engage with their communities by bringing...
View ArticleBrand Storytelling should evolve not stall
Wine brands are the masters of storytelling – reclaim it! Last weekend The Age newspaper ran an article by Ralph Kyte-Powell advocating that wineries are rediscovering the value of a great story and a...
View ArticleGuinness: The art of brand storytelling
My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you...
View ArticleThe ‘Real’ Apple Store
London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple...
View ArticleSt Patrick’s Day brand storytelling
For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating,...
View ArticleGUINNESS engages rugby fans with emotive ‘Made of More’ inspirational stories
It’s rugby season, it’s the year of Yes Equality and the best brand in the world :), Guinness have launched their most compelling and relevant campaign to date and that’s a big statement. The brand...
View ArticleGood things happen when brands deliver on their promises
Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if...
View ArticleAAMI risk offending at least half the population with their latest brand...
The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very...
View ArticleQuotes on Shit – Creative inspiration for design sake
NYC design pair Jessica Walsh and Timothy Goodman combine to create this ripping side project. They describe what they’ve created as: “We all use so much shit. We collect shit, buy shit, steal shit,...
View ArticleThe Stay Together Campaign injects genuine emotion into Skype’s communication
Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with...
View ArticleDo marketers tell stories or do they deceive?
Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and...
View ArticleThe Instagram Handbook for Brands
Instagram has just published a handbook to help brands inspire and connect with their audiences. The book explores how businesses effectively use Instagram to engage with their communities by bringing...
View ArticleBrand Storytelling should evolve not stall
Wine brands are the masters of storytelling – reclaim it! Last weekend The Age newspaper ran an article by Ralph Kyte-Powell advocating that wineries are rediscovering the value of a great story and a...
View ArticleGuinness: The art of brand storytelling
My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you...
View ArticleThe 'Real' Apple Store
London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple...
View ArticleSt Patrick's Day brand storytelling
For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating,...
View ArticleGUINNESS engages rugby fans with emotive 'Made of More' inspirational stories
It’s rugby season, it’s the year of Yes Equality and the best brand in the world :), Guinness have launched their most compelling and relevant campaign to date and that’s a big statement. The brand...
View ArticleGood things happen when brands deliver on their promises
Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if...
View ArticleAAMI risk offending at least half the population with their latest brand...
The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very...
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